vodafone digital marketing campaign

Putting the spotlight on women’s safety, Vodafone in October 2018, rolled out Vodafone Sakhi, a mobile-based safety service, designed exclusively for women.

By clicking Sign Up, I agree to the Terms of Use and Privacy Policy. Whether it is fining their pony-tailed driver on the platform with the help of their daughter over a video call or Bala getting Asha’s name tattooed, this elderly couple somehow shared the popularity of IPL matches and garnered millions of views. Exclusive Marketing Week research shows marketers are shifting away from classic demographics to find more nuanced ways to segment consumers based on their behaviour, personal interests and life stage. Brand Saga: Vodafone India Part 1 – The pug that taught us to dial, Brand Saga: Vodafone India Part 2 – Enter, ZooZoos, #TimeToStandOut: Get ready for OPPO Sunburn Goa 2019, Pinterest rolls out new tool, Pinterest Trends, Brand Saga: 6-minutes that shaped the Gujarat Tourism advertising journey, Brand Saga: A Moov(ing) journey of ‘Aah se aaha tak’, Brand Saga: Manyavar – Tale of timely market entry & bold advertising, Brand Saga: Kalyan Jewellers and everlasting bond of ‘Vishvasam’ and ‘Togetherness’, Brand Saga: Nerolac Advertising Journey- a jingle that made history, Brand Saga: Parle Monaco, a namkeen journey that defined the category, Brand Saga: Gillette India, the brand that balanced hard-sell & storytelling, VMLY&R & The Glitch: Stepping inside a love story spanning over 3.5 years, #SSIPLWatch Cricketing teams or mini publishers? Vodafone India’s ex- EVP – marketing, Siddharth Banerjee shared that #LookUp struck a chord with millions – with over 50 Million Video Views, 80,000 conversations, almost 260,000 people engaged & industry best Video View Completion rates.

https://t.co/IOsHwt60FI. For Asha and Bala, who are in their 70s, the most adventurous part of the Goa sojourn was when they did paragliding on the beach during the shooting of the advertisements created by Ogilvy India, directed by Prakash Varma and produced by Nirvana Films. The couple’s popularity zoomed beyond South India. It is committed to help every Indian move ahead in life. Hey @Geeta_Basra, don’t know who does this more… me or you? The next step was to find the right partner, to provide the content the company needed. If you continue browsing, we assume that you consent to our use of cookies. Through the initiative, the telecom firm conveyed the message about the need to connect and communicate with our friends and loved ones in the real-world and not merely like, comment or share on their life’s updates on social media. Marketing news, analysis, opinion and insight featuring Vodafone. 1 day ago. “Vodafone is a large global organization. The company positioned itself as a modern contemporary, inspiring and future-fit brand, using the new tagline, “The Future is exciting. Creativity is more than just art & copy, it's also about attitude & thinking I look forward to announce those winners in the coming days. Vodafone Italy has launched a campaign filmed entirely from the crew's homes to promote the importance of connectivity and to raise money for The Red Cross during the coronavirus pandemic. Instead, all the work was coordinated remotely thanks to the Vodafone network, including casting, styling, shooting, editing and post-production.

Some categories saw clear winners in those who met the criteria and the overall objective of the brand. #SSIPLWatch How Delhi Capitals leveraged social media to create a fandom, Fundamentals of creating a festive campaign that stands out, Inside: How Kia Motors India marketed their new car during a pandemic, Opinion: Micromax In – The branding story of the ‘Mobile of Hindustan’, Opinion: The future of short video apps & how to adapt to it, #SSIPLWatch Colgate-Palmolive India’s Arvind Chintamani on the brand’s IPL strategy. The Digital Marketing Institute realized early on that Vodafone is a company that wants to set the pace, not just keep up with it. The TVCs launched primarily focus on the SuperNet attributes. There was great work done by every company who submitted.

Reviving its ‘real conversations’ insight, this Friendship Day, Vodafone through a social initiative urged people to disconnect from social media and connect with their friends in real life. The movie was a breakthrough in the Vodafone Digital Strategy. The idea was to bring alive the key proposition of enjoying internet browsing worry-free. The brand went on introducing a ‘phone valet’ and got a few couples to park their phones before entering the eatery — where they could share a meal over conversations. In a bid to drive its digital strategy and develop new-age digital experiences, Vodafone brought back ZooZoos in a new Ninja avatar communicating “Happy to Help” in March 2018.

Trust, understanding and a shared vision is helping marketing and procurement drive transparency, efficiency and stronger agency relationships. The move comes as the mobile operator reveals its 5G roll-out and tie-up with cloud gaming company Hatch as it hopes a focus on services will help it win in the battle for customers.


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