Putting the spotlight on women’s safety, Vodafone in October 2018, rolled out Vodafone Sakhi, a mobile-based safety service, designed exclusively for women.
Some categories saw clear winners in those who met the criteria and the overall objective of the brand. #SSIPLWatch How Delhi Capitals leveraged social media to create a fandom, Fundamentals of creating a festive campaign that stands out, Inside: How Kia Motors India marketed their new car during a pandemic, Opinion: Micromax In – The branding story of the ‘Mobile of Hindustan’, Opinion: The future of short video apps & how to adapt to it, #SSIPLWatch Colgate-Palmolive India’s Arvind Chintamani on the brand’s IPL strategy. The Digital Marketing Institute realized early on that Vodafone is a company that wants to set the pace, not just keep up with it. The TVCs launched primarily focus on the SuperNet attributes. There was great work done by every company who submitted.
Reviving its ‘real conversations’ insight, this Friendship Day, Vodafone through a social initiative urged people to disconnect from social media and connect with their friends in real life. The movie was a breakthrough in the Vodafone Digital Strategy. The idea was to bring alive the key proposition of enjoying internet browsing worry-free. The brand went on introducing a ‘phone valet’ and got a few couples to park their phones before entering the eatery — where they could share a meal over conversations. In a bid to drive its digital strategy and develop new-age digital experiences, Vodafone brought back ZooZoos in a new Ninja avatar communicating “Happy to Help” in March 2018.
Trust, understanding and a shared vision is helping marketing and procurement drive transparency, efficiency and stronger agency relationships. The move comes as the mobile operator reveals its 5G roll-out and tie-up with cloud gaming company Hatch as it hopes a focus on services will help it win in the battle for customers.
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